The new regulation will have an impact on a wide range of business operators involved in manufacturing, distribution, retail and recycling of batteries. New EU Batteries Regulation The European Union is introducing new regulations for batteries, which will have significant implications for producers and sellers. The new Extended Producer Responsibility (EPR) requirements will take effect soon, and countries like Italy, Poland, Spain, and Sweden already have available EPR registrations for batteries. The new Batteries Regulation will ensure that, in the future, batteries have a low carbon footprint, use minimal harmful substances, require fewer raw materials from non-EU countries, and are collected, reused, and recycled to a high degree within Europe. This initiative supports the shift to a circular economy, increases the security of supply for raw materials and energy, and enhances the EU’s strategic autonomy.

Implications for Amazon Producers and Sellers Producers of standalone batteries and batteries contained within products must prove compliance by providing a registration number to Amazon before August 18, 2025. After this date, Amazon will be legally required to either deactivate non-compliant offers or comply on behalf of the seller, depending on the country.
The new regulations introduce several key compliance requirements that producers and sellers must adhere to:

• Register as a Battery Producer: Producers of batteries must register in each relevant EU member state or enter into a contract with an approved Producer Responsibility Organization (PRO). This ensures that producers meet the new regulatory requirements and avoid penalties. If you use drop-shipping or resell standalone batteries and batteries contained within a product, you must obtain the registration number(s) from your upstream supplier(s). • Prove Compliance to Amazon: Sellers must submit their registration number(s) on the Compliance Portal for each EU member state where they have registered. The portal is expected to go live in Q3-Q4 2024. This step is crucial to demonstrate compliance and continue selling batteries on Amazon's platform. • Annual Reporting and Eco-Fee Payment: Producers are required to annually report their battery sales and pay eco-fees to the relevant EU authorities or PROs. This ensures ongoing compliance with the new regulations and supports the recycling and proper disposal of batteries. The new EU Batteries Regulation represents a significant shift in the regulatory landscape for battery producers and sellers. By taking proactive steps to register and prove compliance, sellers can ensure they meet the new requirements and continue to operate smoothly in the European market.